Book review: Selling with Emotional Intelligence
Selling with Emotional Intelligence is the equivalent of an intensive one-on-one session with sales coach Mitch Anthony.
The great thing is, you don’t have to pay by the hour, and you can stop when you want. But you won’t want to very often.
Everyone’s heard of Selling, and most have heard of Emotional Intelligence, but it’s not often the two meet. This book helps you to see why, and how you can improve your sales – or simply your relationships – with more people.
You see, we like people like us. Which is great, if our customers are like us. But often, they’re not. Often they’re creeps. They talk silly, they think funny, they’re weird. And we just can’t relate to them – which is a real shame, because our job depends on us relating to them.
The self-fill questionnaires and exercises in this book help you identify how you think, and how others think. You can then recognise barriers to effective communication, and pull those barriers down, brick by precious brick.
For a sales book, Selling with Emotional Intelligence is refreshingly free of hype. As I said earlier, it feels more like a one-on-one clinical session rather than a crowd of door-to-door salespeople trembling with excitement. It’s a book that practices what it preaches – giving you room to be yourself!
So if you’re ready to change some personal habits and understand others better – and make some sales along the way – check yourself into this book. You’ll enjoy the appointment.
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