simonyoungwriters.com

At last! A book on web design that shows proper respect to the customer without getting buried in success-proof non-marketing behaviour.

Submit Now takes web design theory beyond usability to persuasion, to find that the two aren’t necessarily that far apart. Andrew Chak does a good job of explaining the buying process, and what makes the web different from any other form of selling – the customers have an unprecedented amount of power.

Chak takes us through the steps needed to build trust, to make it easy for buyers to buy, and browsers to browse.

The book’s one weakness, though, is that it focusses solely on the site itself, without addressing how people get there. In other words, he’s neglected to put in details of how to make your site search engine friendly. (For more details, see my whitepaper on Getting the Words Right for the web and email)

Apart from that major weakness, though, Submit Now is a very useful – and usable – book! I highly recommend it, not just for web designers, but also for anyone responsible for a business website.

Buy Submit Now: Designing Persuasive Websites from Amazon.com.