Map out the consumer-generated media space

Mar 08, 2007 @ 05:38 am by

Simon Young maps out the consumer-generated media space at the 10th Annual Strategic Communications and PR Forum, in Auckland’s Heritage Hotel, 26-27 March 2007.

Today’s marketing and communications professionals are exploring the online media space, only to find it is as complex and diverse – if not more so – as the traditional media world.

Simon’s 45-minute presentation will give you an overview of the world of blogging, podcasting and consumer-generated media. What are the rules, and how can businesses reap the rewards of participation without being burned?

You’ll also benefit from the many other speakers, case studies and presentations over the two day forum. Register at the Conferenz website.

Wal-mart gets the bloggers

Mar 24, 2006 @ 10:18 am by

Jack Yan reports (via a few other sites) that Wal-mart is getting bloggers on their side. Good luck to ‘em.

Regular Marketing Magazine column

Mar 19, 2006 @ 05:24 am by

At long last, Marketing Magazine is introducing a regular column on online marketing, sponsored by Facilitate Digital. And I’ll be writing it!

So if you have any news, views or particularly exciting data about the way marketers are using online, or the way consumers are receiving it, let me know. Email me on simon [at] simonyoungwriters.com or just pick up the phone (details to your left).