Angela Spain at Professional Public Relations is a PR professional who normally writes her own material. But sometimes, as in every PR firm, the number of hours in the day just don’t add up to the amount of work required.

So Angela called SimonYoungWriters. She needed a writer with solid business journalism experience to put together the DHL Export Barometer 2007 - as soon as possible!

Enter Colin Kennedy, a journalist and communications consultant whose work has appeared in the New Zealand Herald, NZ Business and other well-known business publications.

The upshot - Angela didn’t have to write a detailed brief, and Colin was able to turn in the copy with time to spare.

When we say we’re about connections - we don’t just mean in an abstract, feel-good kind of way. SimonYoungWriters is about connecting your organisation with the best writer for the job. Contact us to see how we can connect you.

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With only two weeks to go until print time, it was nearly impossible to find a journalist who’d have time to write copy for Vodafone’s VBusiness magalog.

Strike that, it was impossible to find a journalist. That’s why Fairfax Magazines, who were managing the custom publication on behalf of Vodafone, called SimonYoungWriters.

Together, we called on the talents of Anna Curnow, Brett Jones and Prue Norling to help Vodafone tell the story behind the launch of its new fixed line service.

“Having SimonYoungWriters on board meant that I didn’t have to worry at all about the writing side of Vodafone’s VBusiness magazine,” says Richard Hook, operations manager at Fairfax Magazines. “It was very easy, very successful, and Vodafone is also extremely pleased with the process.”

Contact us and start a conversation - maybe we can make your life easier too.

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Knowledge is power. And Bridge Ellis is a specialist company that helps businesses uncover knowledge - whether it’s competitive research, market intelligence or trend analysis.

It’s the kind of business that you understand once you’ve worked with it … but that’s no good to Bridge Ellis founder Geoff McDowell, who wanted to reach new clients.

To do that, he needed a tagline that explained in as few words as possible what Bridge Ellis does.

Working with innovation strategist Jake Pearce, SimonYoungWriters worked through the possible combinations, trying to discover a short, pithy phrase that would sum up the essence of Bridge Ellis.

The result: Knowledge Hunters.

Geoff’s response: “Absolutely fantastic. I’ve used the term ‘information mining’ since inception, yet that has failed to capture the minds of my target audience. On reflection, the word ‘miner’ typifies what we do, but then imparts a feeling of slow and laborious.

“‘Hunter’, on the other hand, is fast, ruthless and efficient.”

Need some knowledge hunted? Head to Bridge Ellis.

Need some words that connect? Chat with us.

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When you do stuff that breaks the mould of traditional thinking, it can be kind of difficult to describe.

That’s why Jake Pearce turned to SimonYoungWriters to put his powerful ideas into words that connected with his target audience.

“Having the right words not only helped get the website right, it clarified my thinking,” said Jake.

See the results for yourself. And contact us to see if we can help turn your ideas into powerful words.

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Insight Creative is a dynamic New Zealand-based design and branding firm. In March 2006 Insight pitched for the rebranding business of UK-based dairy company Country Life.

To do that, they needed to tell a powerful story that would arrest the attention of Country Life’s marketing team. So they turned to SimonYoungWriters.

This is the kind of job we love. Stories are so powerful, particularly stories set in the future. But they can’t be works of fantasy.

No small task when the brand story is part of a speculative pitch. Together with Insight, we made some educated guesses about the target audience of Country Life’s rebranding, and told a good yarn.

Insight Creative’s managing director Mike Tisdall says the gamble made a big impact: “We hadn’t had anything like the brief that their existing design agency had received, nor the experience with the brand that they had had - but our cohesive and co-ordinated strategy for a future brand roadmap and growth blueprint was better in our first submission than their existing agency had managed to achieve in months of rework, with the client guiding them every step of the way.

“The brand story we created would enable the current cheese brand to grow into a full range dairy brand which could include butter, milk, yoghurt etc.”

You see, storytelling is about more than making information interesting. Done well, storytelling can open up brand new opportunities and create ideas that never existed before.

How are you telling your story? Can we help?

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