Hunting down the right words

Oct 20, 2007 @ 05:10 am by

picture-2.pngKnowledge is power. And Bridge Ellis is a specialist company that helps businesses uncover knowledge – whether it’s competitive research, market intelligence or trend analysis.

It’s the kind of business that you understand once you’ve worked with it … but that’s no good to Bridge Ellis founder Geoff McDowell, who wanted to reach new clients.

To do that, he needed a tagline that explained in as few words as possible what Bridge Ellis does.

Working with innovation strategist Jake Pearce, SimonYoungWriters worked through the possible combinations, trying to discover a short, pithy phrase that would sum up the essence of Bridge Ellis.

The result: Knowledge Hunters. picture-3.png

Geoff’s response: “Absolutely fantastic. I’ve used the term ‘information mining’ since inception, yet that has failed to capture the minds of my target audience. On reflection, the word ‘miner’ typifies what we do, but then imparts a feeling of slow and laborious.

“‘Hunter’, on the other hand, is fast, ruthless and efficient.”

Need some knowledge hunted? Head to Bridge Ellis.

Need some words that connect? Chat with us.

(Read some more success stories here)

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1 Comment »

  1. [...] For example, Bridge Ellis was grasping for words to decide what they did – a problem that every innovative business faces. Find out what we said about what they did. [...]

    Pingback by Conceptual words » simonyoungwriters.com » Blog Archive — November 21, 2007 @ 2:37 pm

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