Some resources to help you in communicating, whether you’re a writer, or you need one.

Write like a human

Simon Young’s How to Write Like a Human helps you discover the five writers inside you - and how to let them loose.

Road-test your copy

Want to road-test your copy? Try these links:

Words Count gives you the vital statistics on your copy. It’s more information than you could poke a stick at, so here are the ones to look out for:

• Sentence length: aim for fewer than 19 words per sentence
• Syllables per word: aim for fewer than 1.6 syllables per word
• Fog Reading Level analysis should be as junior as possible (depending on your audience)
• Don’t worry if you’re too high on the Personal Pronouns score; people are good to have in your copy

The Wewe Calculator from FutureNow tells you how self-centred your copy is. Enter your copy and your company name, and see how customer-centric your writing is.

Other resources

And don’t forget to keep an eye on our blog for more helpful information on the art, craft and science of writing well. Happy scribbling!