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Insight Creative is a dynamic New Zealand-based design and branding firm. In March 2006 Insight pitched for the rebranding business of UK-based dairy company Country Life.

To do that, they needed to tell a powerful story that would arrest the attention of Country Life’s marketing team. So they turned to SimonYoungWriters.

This is the kind of job we love. Stories are so powerful, particularly stories set in the future. But they can’t be works of fantasy.

No small task when the brand story is part of a speculative pitch. Together with Insight, we made some educated guesses about the target audience of Country Life’s rebranding, and told a good yarn.

Insight Creative’s managing director Mike Tisdall says the gamble made a big impact: “We hadn’t had anything like the brief that their existing design agency had received, nor the experience with the brand that they had had – but our cohesive and co-ordinated strategy for a future brand roadmap and growth blueprint was better in our first submission than their existing agency had managed to achieve in months of rework, with the client guiding them every step of the way.

“The brand story we created would enable the current cheese brand to grow into a full range dairy brand which could include butter, milk, yoghurt etc.”

You see, storytelling is about more than making information interesting. Done well, storytelling can open up brand new opportunities and create ideas that never existed before.

How are you telling your story? Can we help?

(Read more success stories here)