simonyoungwriters.com

According to Jason Fried, founder of 37Signals, it’s bad copywriting.

ReadWriteWeb’s Sean Ammirati reports on his blog from the SXSW Interactive festival happening right now in Austin, Texas:

Lesson 6: Read your Product

Given the firm’s background, this was a lesson I found particularly interesting. Jason claimed that the “Biggest sin on the internet right now is bad copywriting … paying too much attention to pixels and not enough attention to words.” Beyond this he pointed out that words are actually less expensive to correct and improved copy will make doing the design second result in a stronger design.

I couldn’t agree more.

See the other 15 lessons learned at this successful internet startup here.

(thanks to Fanboy30 for the creative photo!)